Despite the fear and hysterian the coronavirus has instilled in many small business owners, you’ve been given an opportunity to position up your business for future success.
What do I mean by that?
There are things you can do today that will take time to have a noticeable impact on your business.
But these activities are incredibly valuable.
So while other people are in panic mode, you can decide to take powerful action to set your business up for long-term success.
Here are a few examples.
For starters, think about your social media presence. When’s the last time you posted something meaningful for your followers? How often do you offer resources that help them succeed? What are you doing to build your audience?
Any break you have from the day-to-day work of servicing clients, managing your store, and keeping employees on track is an opportunity to build your business’s online presence.
Doing this organically, i.e. without paying for increased exposure, takes some time. BUT, that’s what you have right now!
Another area where you can see big wins in the long-term that takes some work upfront is ranking your business higher on Google.
Do a quick test for me. Go to Google, type in your city and your service. Are you appearing in first place?
If not, you have work to do.
We’ll break down exactly what you need to do to get your business in the top spot on Google so you can rake in new customers without spending a penny on advertising.
Again, most spa owners are normally so busy that they can’t take the time necessary to properly build their business’s online reputation and visibility.
But, right now, if you have extra time to devote to your business but aren’t sure where to start, we’ll walk you through ways you can make sure you business is ready to DOMINATE when things are back to normal.